Yachting Monthly Magazine October 2018 Edição anterior

PAY-AS-YOU-GO SAILING
The future of sailing will be shaped by people, not technology. We’re all familiar with pay-as-you-go mobile phones and most of us have monthly contracts for almost everything – music and films are on subscription, cars are leased and houses rented. According to new research by British Marine and the RYA , the sailing community has its work cut out if it wants to maintain a fair tide of new owners, cruisers and club members. Let’s not dismiss these changing trends; far more of us are ‘pay-as-you-go people’ than we care to admit. And isn’t putting shared experiences with friends above owning material possessions an admirable ambition anyway? Crucial times lie ahead for yacht clubs and marine businesses. Those that want things to stay as they were can expect challenging times ahead. Others that are willing to offer easy and exciting ways into sailing can look forward to thriving sales and healthy memberships. So which will it be?