WHERE IT ALL BEGAN

PHOTO BY MARK MENDEZ

Putting together the Palm Springs issue for the past three years has been particularly meaningful to the Atomic Ranch team. Not only is Palm Springs the mecca of Midcentury Modern design for a global audience of modernist enthusiasts, but in many ways it’s where it all began for us. Soon after our inaugural issue for this crew, we traveled to the desert to introduce ourselves, enjoy the convivial schedule of events and immerse ourselves in the phenomena that is Modernism Week.

And what an introduction! Palm Springs, with its rich history and community so committed to preserving, educating and celebrating Midcentury Modern design and architecture, is such an antidote to a world where newer is better and old can all too often be forgotten. But not in Palm Springs. And for the fourth year, Atomic Ranch is proud to count ourselves as one of the forces of preservation, education and— yes—celebration, helping to bring inspiration to that global community so passionate about all things mod.