CAR JOURNALISTS are simple creatures. When attending a new product launch, all they really want is a decent amount of time driving the car in appropriate conditions. Lunch and access to an executive are added bonuses.
Abig manufacturer aimed to tick all these boxes when it launched a ‘soft-roader’ to the media. There was plenty of driving in picturesque places and the company’s MD was set to join the journalists for breakfast so he could answer any tricky questions before the driving started.
However, the poor exec was held up by a minor crisis back at HQ and rang to tell the PR team he would be delayed. They suggested he could join them for lunch instead and gave him the location where they would be stopping, along with a map to the venue.