IT MAY SPORT the latest GPU technology, but Nvidia’s GeForce RTX 4070 isn’t selling well. The Founders Edition sold out in eight hours, but after the initial rush, stock remained available, and you can now buy pretty much any other edition. According to various sources, the company is to pause production for a month to let things settle. Nvidia is also said to be considering offering card builders a $50 rebate. This lackluster demand has pushed prices down to below the recommended retail price of $599 in many places. The card is as fast as the 3080, but $100 cheaper. However, it is more expensive than the 3070 was, and customers were expecting a comparable price. It’s not a bad card, but the bang-per-buck isn’t balanced, especially if you’re upgrading. The RTX 4060 Ti is due at an expected $449, which given the performance dip of the AD106 GPU, might be asking too much too.