BARBOUR
January was also a positive month for the nail sector, with 61% of respondents seeing a surge in nail treatment business and over a quarter (26%) reporting an improvement in retail sales compared to the previous year.
Educating clients about the safety advantages of professional gel-polish treatments versus DIY at-home attempts is paramount, especially as talk of contact allergies has popped up again recently in consumer media. Strategies favoured by salon owners and techs include personalised consultations (61%), posting informative content on social media (57%), and showcasing before-and-after visuals of treatments (39%).