Professional Beauty SA Magazine

In this issue, we bring you the latest trend predictions for 2025—not only the colour of the year (Mocha Mousse) that will influence nails and makeup—but also the latest in skincare, wellness, nails and hair. We explain how to use public relations to your advantage, how to look out for marketing scams and remind you to be selective. Not every trend will align with your brand or resonate with your target audience. Choose trends that fit your business model and enhance your value proposition. In this issue, we also give you a glimpse of why peptides continue to be a rising star in skincare and showcase some products available for retail. We showcase some companies offering courses that could help upskill your staff; and we profile Anele Xala, a nail technician specialising in press-on nails. Lastly, book out your diaries for the following conventions: Aesthetic Medicine Convention on 30 and 31 May 2025 at Gallagher Convention Centre; Professional Beauty and Salon International on 7 and 8 September 2025 at the Kyalami Grand Prix and International Convention Centre; and the World Spa and Wellness Convention on 7 and 8 September 2025 at the Kyalami Grand Prix and International