I HAVE CONCEPTUALIZED AND COMPLETED QUITE A FEW CUSTOM TRUCKS OVER THE PAST 20 OR SO YEARS, BUT I HAVE NEVER TAKEN ON A LONG-TERM PROJECT OR COMMISSIONED A PROFESSIONAL ARTIST TO CREATE A RENDERING. Ever since the early days of downloading Photoshop 6.0 with a keygen, unknown industry talents had changed the game with their artistic abilities and would eventually become icons in their own right. This particular project is a little different. This is the truck I plan to keep forever, so I wanted to appreciate the entire process, from rendering to reality.
There are so many talented artists online who you can connect with to see the future of your hard work. But the one that stood out to me lately has been impacting the industry through social media with realistic designs and online comments questioning whether his designs are actually real or not. Chad Canning is the man behind the 3D modeling, and Rendered Rides is his brand. He’s able to understand your concept and create a realistic representation for any wild idea you have rolling around in your head.
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October 2021
 
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