For many years canned drinks have had a damaging stigma attached to them. This unshakeable mark of dishonour is often twofold and concerns both the material of the can and the contents within. Cans have long been associated with perceived cheapness. Whether artificial fizzy pop or bland and mass-produced lager. It has been difficult for the can to free itself from this feeling of inferiority. Coupled with the perception that drinks would have a slightly metallic taste to them, it hasn’t been an easy past for the humble can.
Thankfully production methods have improved considerably and consumer expectations are slowly catching up. More and more products are starting to appear in cans; from your favourite beers to a new wave of craft ciders. Cans are fashionable again and this time they have reason to be so…
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May 2017
 
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