Inverse is a New York based website with sections devoted to Science, Innovation, Culture, Entertainment, Mind & Body and Gaming. It is one of nine sites in the Bustle Digital Group, which boasts being the fastest growing publisher in modern media and to have the ‘largest reach and engagement of any Millennial and Gen Z focused publisher’, with 84 million readers and 55 million social media fans. Content is very strongly geared towards young adult readers.
The editorial team welcome pitches from people without a lot of experience – translated, they want young writers – and are happy to develop ideas with new freelancers. What they want to see in a pitch is a clear sense of what you intend to write about, why you think the story is newsworthy and your basic idea behind the story. Which is to say, what is your point of view on the material. Plus, they need an outline of how you plan to structure the story: narrative, an oral history, guide, list, etc, some indication of what multimedia materials you have, or intend to produce, such as photographs or audio interviews, and finally an estimated word count. This latter isn’t binding as the editor may change it.
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June 2021
 
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