One of the most colourful and nostalgic displays during early September will be a spectacular 1000-item collection relating to France’s best-known biscuit manufacturer: Lefèvre-Utile or LU.
From September 13-18 the main exhibition space at Paris’s central auction room complex at Drouot will be given over to a multi-faceted exploration of the humble Nantes patisserie which grew to become an international brand in the late 19th century. It tempted French palates with iconic products such as the Petit-Beurre biscuit and got under their skin with constantly innovative marketing campaigns.
This remarkable story of growth by industrialisation and promotion makes for a fascinating mix of material which will be offered in 600 lots by Damien Leclere at the Drouot on September 19.