Autosport | 24th December 2015
JAGUAR IS BACK AND IT'S GOING TO BE ELECTRIC!
For a British motorsport enthusiast, there are few more evocative marques than Jaguar. But by returning in Formula E, Jaguar now represents a very different type of British Racing Green. The Formula E sceptics who love the history of the brand might have to deal with a little cognitive dissonance once the Jag is on the grid. It’s also a sign that, love it or hate it, Formula E is gaining traction as a valid category for manufacturers, both in terms of the marketing value and the technological platform. This doesn’t mean Formula E is going to be displacing Formula 1, but it’s at the very least a proof of concept, and the return of Jaguar to motorsport as a works entrant is fantastic news.
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