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There reasons for a pro podcast. For the keen interviews enables you creatives and bring their narratives - and is also a great way to network. Going solo is another option, together episodes on anything from your images to gear reviews, or opinion pieces on topical news from the photo industry.
From a marketing perspective, podcasting works well as a brand extension - something that doesn’t make your photo business money in itself, but helps to increase exposure and awareness of it. There’s a reason why so many celebrities and high-profile individuals have jumped onto the platform in recent years.