RANDOM APPLE MEMORY
Cook becomes Apple CEO
Charlotte Henry looks back at when the quiet chief operating officer stepped up to replace the irreplaceable
GOODBYE Until next issue…
C
orporate successions happen fairly regularly and are usually pretty uninteresting.
However, the task of succeeding Steve Jobs as Apple CEO (the second time around…) was never going to be a straightforward one. After all, Jobs wasn’t just his company’s boss, he was its heartbeat – the man that demanded the seemingly impossible from staff and introduced iconic products to the world in compelling presentations.