AMERICAN CREW® PROMOTES ALL-STAR CHALLENGE WINNERS WITH TRIP TO LONDON

GEARING UP FOR SALON INTERNATIONAL!

Welcome to the October – December issue of

MANIFESTO JOINS FORCES WITH CHARITY HAIRCUTS4HOMELESS

The latest industry updates

GROOMED MEN & LADIES, SOUTH AFRICA

Located in Paardevlei, Somerset West, Eric Lovemore’s barbershop offers a welcoming environment with nature at its heart

MODERN BARBER AWARDS 2022

An unforgettable evening celebrating the winners of the Modern Barber Awards 2022

#SALON22

Salon International is back and it’s bigger than ever. Find out what barber stars are on stage; the Business Live seminar schedule and what brands are exhibiting. Book your tickets now!

THE BARBER BRANDS

Look out for the Barber Trail, a digital map highlighting where all the main barbering activity is going on across the three days, so you don’t miss out. Stay tuned for the brands offering discounts, live demos and free samples, all with the aim of interacting with YOU.

INSIDE

Providing an award-winning customer experience for its clients, KROPPER BARBER is a modern, minimalist space making its mark in Wandsworth and beyond

A LITTLE EXTRA

We take a look at the add-on treatments and services barbershops are offering, from the unusual to the community-focused

TIPPING POINT

Discover how Cardiff-based Gents of Brooklyn is maximising growth and motivating their team using Fresha’s online bookings, reviews and tips

BARBERFEST 2022

Barberfest returned in July and was bigger and better than ever.

GEAR

Strengthening, smoothing, shaving and stimulating – all the latest products you need to meet your clients’ needs across the board

PORTFOLIO

THREE STUNNING COLLECTIONS THAT SHOW THE TALENT IN OUR INDUSTRY

DEEN GLEESON AND ASA NUNN

HAIR: DEAN GLEESON AND ASA NUNN STYLING: BLACK

CHRIS O’RIORDAN

HAIR: CHRIS O’RIORDAN FOR AMERICAN CREW GROOMING: GRACE

CLASSIC CUT STEP-BY-STEP

How to achieve a classic and elegant low fade, courtesy of Sid Sottung, education director of Sid Sottung Academy

THE 10 MINUTE CHAT

Julius Arriola AKA Julius Cvesar and Miguel Gutierrez AKA Nomad Barber, two of the creators behind STMNT, discuss the process of creating and developing a unique brand using their combined experiences across the barbering industry

LIP SERVICE

Shadia Alex, senior barber at West and Hunter is proof that deafness is no barrier in barbering

HOW DO I BUILD A CLIENT BASE THROUGH SOCIAL MEDIA?

If you build a following online how do you then bring them to your chair? An industry expert shares their advice

MY BIGGEST CHALLENGE

Recently crowned the first carbon-negative barbershop in the UK, MB chatted with OS Lifestyle co-owner Joe Steven to find out what it took to get here

SOAPBOX

“IT CAN AFFECT YOU NO MATTER HOW LONG YOU’VE BEEN CUTTING”

FIT TO FOLLOW

Social media is a vital source of inspiration and MB is always watching your incredible work, your news and your views. These are six of the best accounts lighting up our feed right now