HOT ON the heels of the successful launch of Wild About Argyll in Glasgow at the end of January, Argyll and the Isles Tourism Co-operative (AITC) has issued its key statistics and achievements between 2011 and 2016.
The Wild About Argyll campaign was a huge hit.
As AITC prepares for its sixth annual tourism summit, which this year will be held in the Lochawe Hotel, Lochawe, on March 21, the release of this document underlines the importance of tourism to the economy of the region and the significant effect the body has had on the tourism industry in Argyll and the Isles.