As we look ahead, it’s clear that artificial intelligence will continue to gain momentum throughout 2024. On one hand, this is exciting for photographers who are likely to see new opportunities arise as AI technology develops, but on the other, it’s difficult to predict exactly how these developments will impact the photography industry. One thing is certain though: photography will always find a way to adapt and capitalise on new technology.
There are a few potential outcomes to consider. It’s possible that AI will soon reach its peak, and that the industry will distance itself from it. Alternatively, new art movements may be created as photographers explore the unique possibilities offered by AI – not just to generate but to enhance their own imagery. It’s clear that the industry will adapt to AI in some capacity, whether that’s to streamline existing workflows or to create new and innovative forms of art.
© Jon Enoch