Sports Insight Magazine June 2013 Edición anterior

• Understanding shopper behaviour - how sports retailers can make their brands more appealing 
 • First class customer service - why it’s a sports shop’s trump card • Replica football kit - significant battles are taking place both on and off the field in the English Premier League • Social media - the opportunities it offers independent retailers • 
Georgie Twigg - the youngest member of GB’s London 2012 women’s hockey squad talks about her sporting life
 • Click and collect - it’s not only popular with customers, it could also boost footfall into your physical store • Mud, sweat and tears - the rise of the new breed of obstacle race • Call to action - telesales has the potential to produce big bucks when you do it right