WORDS BY CHRIS HAMILTON
The decade in which you grew up affects your relationship with CHEVY TRUCKS. Maybe your dad, grandpa or uncle had an older C10 model that was kept somewhat stock or had very minimal modi_ cations made to it. More than likely, the odds of gramp’s truck being in stock condition would be more plausible than your pops keeping his ride free of accessories. Having an old pickup around really in_ uences you as a kid and creates memories that stick around into adulthood.
However, if you were reaching driving age when the fourth generation of full-size Chevy pickups was being unleashed onto the public, right around the very late ’80s, you just might have a naturally stronger attraction to this new wave of truck style. The ’90s were on the horizon, and so was a new style of, well, everything. Aside from the “hip” new fashion and music trends, there was a new type of truck on the streets for cruising around with your friends. The evolution of the modern American truck had arrived.