ILLUSTRATION: PAUL RYDING
Here we go again. I’m sitting with a car interface designer and being told that I’m too old, and that what I want isn’t what customers want. This time it’s a BMW engineer, and it’s the new operating system being rolled out on the iX and i4. Today’s customers, she tells me, want everything to be on the screen. It’s only a few old buffers like me who want physical switches for the climate controls or stereo or driver assist.