A number of iconic global brands were part of
Decentraland’s
2023 Metaverse Fashion Week event
A lot of times when I talk to artists about the metaverse, I think back to when social media became more widespread. We already had radio, television, newspapers and the internet, but now we had a handful of new online channels to connect with others. And of course, companies followed along to get their products and services in front of those audiences.
The metaverse isn’t too different from that, which can be a little refreshing if you’re confused about what it is. If you’re new to it, a metaverse is an online real-time 3D space shared by multiple people. An easy way to sort them is by if they are or aren’t on the blockchain. Ones that don’t incorporate blockchain or NFTs include
Roblox and Fortnite. Users have an avatar in these worlds they can customise with items earned or bought in a store run on its unique economy. These worlds are by far the most popular, and if you have young kids, you’ve probably heard of them.
Metaverses integrating blockchain into their service include Decentraland and The Sandbox. These are generally defined as Web3 services where a user has decisionmaking power and total control over their data. Metaverses using blockchain technology typically sell parcels of land that any person or company can purchase to create unique experiences in them.