Graham Massey, founder member of 808 State, explains how it was a TV show that first brought the band to the attention of ZTT. “Our manager, Ron Atkinson, tipped off ZTT to watch an 808 State vs MC Tunes appearance on BBC2’s Snub TV, an alternative teatime youth show,” he recalls. “Paul Morley was really enthusiastic. Factory Records and Deconstruction had already made us offers but we could see that ZTT would give us the most attention, in that they didn’t have any other acts at that point in time. They were the label least likely to interfere with the music.