The fake poster for the fake movie, Goncharov.
THE YEAR IS 1973. The setting is Naples, Italy. The cast includes Robert De Niro, Harvey Keitel and Al Pacino as vengeful mobsters torn between duty and guilt. Not ringing a bell? That’s because this stone-cold Martin Scorsese masterpiece, Goncharov, is in fact the result of a viral Tumblr post and, like all great memes, has spiralled into internet fandom chaos. It’s even made its way to the octogenarian filmmaker himself.