They’re grrreat! Jerry Seinfeld and Hugh Grant
WORDS BOYD HILTON
“WHEN I WAS a kid and they invented the Pop-Tart, the back of my head blew right off.” This quote from a Jerry Seinfeld stand-up routine, that goes on to describe his love of the “frosted, fruit-filled, heated rectangle”, has become the genesis of his directorial debut. Egged on by his writing team —Spike Feresten, Barry Marder and Andy Robin, who all worked with Seinfeld on the 2007 animated feature Bee Movie —Jerry was tickled by the idea of depicting the Pop-Tart origin story as if it were a world-shaking event of great historic significance. The writer/director/star tells Empire how the whole silly, wholly Seinfeldian project came to, erm… fruition.