We look at the growing rend for natural beauty products – and why it matters. Turn to page 47
Clean beauty’ seems to be replacing ‘clean eating’ as the new battleground for the wellness warriors. Clean eating started as the well-intentioned idea that people are better off eating minimally processed food – so an apple over a bag of crisps, or a home-made stir-fry sauce over a shop-bought one. So far, so uncontroversial. But then the backlash started – with detractors arguing clean eating was causing disordered eating, food guilt, and, worst of all, lots of showing off on social media about avocados. And what, they said, is unprocessed food anyway? Even that lovely bag of lentils has gone through processes to get to our kitchens.