CALMAC’S ‘The Two Eejits’ adverts, their first aimed at a younger ‘millennial’ audience, have won a Travel Marketing Award in London and led to a rise in west coast tourists.
Ian Greenhill and Jordan Laird with ‘Brian Ferry’.
The four innovative short films, devised by The Lane Agency in Edinburgh, ‘faced head-on perceived issues of bad weather and the lack of anything to do’, Calmac explained, ‘with plenty ideas for great adventures regardless of rain, hail, sleet, snow or anything else the notoriously fickle west coast weather gods can dredge up’.