OLIVER BONAS
January wasn’t just an opportunity for fresh starts and innovations – it was a shining success for the beauty industry. Over half of Insider survey respondents (54%) reported a surge in treatment business and 29% saw an increase in retail sales, despite many clients typically wanting to spend less money after the extravagances of the festive period. Treatment room occupancy remained strong at 69%, further demonstrating the essential value of beauty services.
When scouting for the perfect location to open a salon, accessibility and parking options were the most popular consideration, with 86% of respondents selecting this option. This was closely followed by rental and operational costs (71%) and foot traffic and visibility (57%).