The fitness world can be fickle to say the least, and even the most sceptical among us can get caught up in the latest trend, whether it’s spinning studios that look and sound like discos, boot camp training regimes, or pole-dancing classes. While it’s fun to try something new, a more measured, softer approach may give us longer term gains, instead of unwittingly chasing the latest fad for less success. Enter groundbreaking entrepreneur Stephen Price. Price is not new to the industry, having built his highly personalised health and fitness business, SP&Co Jubilee Place, in the heart of London’s Chelsea, more than 15 years ago. He was one of the first to realise the concept of a 360-degree approach to wellbeing, and has established himself as an authority in the business – in an unsung hero sort of way.
Instead of the ‘no pain no gain’ methods promoted by some of his contemporaries over the years, Price advocates a quieter, yet still authoritative, and arguably more e.ective philosophy. That’s not to say that Price and his team haven’t helped clients achieve some of the most momentous health and fitness goals –.cycling across the United States, for example – but he does it within an holistic framework, bringing together multiple disciplines to get the best results, and often refers clients to other practitioners or professionals if he thinks they provide a better fit. Price has made personalised fitness his business, and.here’s how…