The What Car? Target Price is the maximum you should pay for your new car and is set by our team of mystery shoppers. Every day they see what discounts are available across the UK, and those savings form the basis of the deals offered via our free New Car Deals service.
In a lot of cases, however, you can save even more. Just head to whatcar.com/new-car-deals and select the car that you’re interested in, and participating dealers will compete for your business. It’s the easy way to get a new car at a great price.