It’s no secret that we are big fans of Decathlon. Their commitment to quality, design, sustainability and value is pretty much unmatched. And their running gear just keeps on getting better and better. We spoke to Augustin Wanert, product designer at Decathlon, about the latest innovations in gear for women, and how they can help encourage us to run this winter.
“We work on two seasons a year,” Augustin told me. “Spring/summer and fall/winter. With the winter collection, it’s all about bringing warmth, comfort and visibility to the products.” Decathlon’s latest collection has taken the previous winter collection and evolved it into a wardrobe that is even more comfortable and even more user friendly than before. Decathlon has done this by a process of rigorous research and user testing, including thermal mapping, focusing on real user feedback to understand the key points that need to improve.