Popular Science was launched in the US in 1872 and is one of the longest running scientific magazines in the world. In 2021 it became a fully digital title, with a readership of over a million people per issue. Also known as PopSci, the title sets out to explain how new technologies work and how they will affect readers’ lives. There is particular focus on the environment, electronics, recreation, the home, DIY and sustainability, photography, aviation and space, computers and software.