Business First Magazine Aug/Sept 2015 Retour à l'édition précédente

Forbes author Scott Goodson says, “brands are psychology and science brought together as a promise mark as opposed to a trademark. Products have life cycles. Brands outlive products. Brands convey a uniform quality, credibility and experience. Brands are valuable. Many companies put the value of their brand on their balance sheet.” We have some major brands represented in this issue from the brands under the CNHI banner including IVECO, Steyr and John Holland, to Barbecues Galore and Complete Office Supplies. Each of these brands and businesses tell a story. Each has a unique take on customer experience and engagement.