Craft Business Magazine

Welcome to the Christmas Special of Craft Business! This issue
is dedicated to supporting small businesses through the busy and challenging festive season, which is the most profitable period of the year for many brands across the UK.

There’s so many elements that craft businesses must consider to ensure that they enjoy a successful Christmas, and you’ll find plenty of support in this issue. Make sure that your chosen delivery service is prepared for the festive rush with pointers from ParcelHero’s David Jinks on page 16. You’ll also find a masterclass on instore marketing on page 12 that will help to reel in the new customers on the highstreet. Christmas books are a fantastic way for crafters to find some creative inspiration. You’ll find our
pick of the must-stock festive titles on page 36. You can also delve into a fascinating interview with crochet designer Sarah-Jane Hicks, who has released an irresistible Amigurmi Christmas book
that customers of all ages will love on page 20.

Don’t forget to sign up to our bi-weekly newsletter in between issues which will keep you up to date with all the latest industry
news. You’ll also be the first to know about our valuable business resources from Craft Business that will help to increase your sales, improve your marketing strategy and so much more.

I hope you enjoy this issue!