a good rant.
Picture the perfect croissant. Is it (A) golden, flaky and buttery? Or (B) average tasting but rainbow coloured? I’d hope you’d say it’s A. But for an increasing number of social media influencers, it’s B. The novelty foods trend is growing fast. If you use Instagram, Facebook or Pinterest, you’ve probably seen these Emperor’s New Foods (ENFs) – think rainbow croissants, unicorn iced coffees and monstrous freakshakes.