STORE GUIDE

Your guide to the best Apple hardware and third-party accessories

Mid-range and top-tier iMacs come with a Magic Keyboard with Touch ID. The entry-level has a standard Magic Keyboard.

iMac > From £1,299

> In October 2024, Apple updated its 24in iMac with the M4 chip, and the iMac now has the wonders of Apple Intelligence built in. You can choose between an 8-core CPU/8-core GPU at entry-level, or an 10-core CPU/10core GPU on the mid-range and top-tier versions. The entry model now comes with 16GB of memory as standard, configurable to 24GB; the mid- and top-tier versions are configurable to 24 or 32GB (32GB only available with 512GB or more of storage). The solid-state drive (SSD) storage starts at 256GB on entry-level and mid-range versions, and 512GB on the top-tier iMac, although you can add up to 1TB on the entry-level model and up to 2TB on mid-range and top-tier models.

You still get a 4.5K (4480x2520) Retina display, with top-tier models upgradeable to nano-texture glass. All models are now available in Blue, Pink, Purple, Orange, Yellow, Green, and Silver. Each M4 iMac comes with a 12MP Center Stage camera with Desk View, and a six-speaker sound system with support for spatial audio. You’ll find two Thunderbolt/USB 4 ports on the entry-level iMac; the mid-range and top-tier options now offer four Thunderbolt/ USB 4 ports. The mid-range and top-tier models also support up to 2x external displays at 6K or one at 8K. The starting price for each tier is also £100 lower than before, starting at £1,299.

iMac 24in £1,299

(Entry level)

Display: 24in 4.5K Retina (4480x2520) with True Tone

Chip: Apple M4 with 8-core CPU (4 performance cores, 4 efficiency cores), 8-core GPU, 16-core Neural Engine Memory: 16GB (upgradeable to 24GB)

Storage: 256GB (upgradeable to 512GB or 1TB)

Ports: 2x Thunderbolt/USB 4, 1x Gb Ethernet (option)

iMac 24in £1,499

(Mid-range)

Display: 24in 4.5K Retina (4480x2520) with True Tone 

Chip: Apple M4 with 10-core CPU (4 performance cores, 6 efficiency cores), 10-core GPU, 16-core Neural Engine Memory: 16GB (upgradeable to 32GB)

Storage: 256GB (upgradeable to 512GB, 1TB or 2TB) 

Ports: 4x Thunderbolt/USB 4, 1x Gb Ethernet (option)

iMac 24in £1,899

(Ultimate)

Display: 24in 4.5K Retina (4480x2520) with True Tone 

Chip: Apple M4 with 10-core CPU (4 performance cores, 6 efficiency cores), 10-core GPU, 16-core Neural Engine 

Memory: 24GB (upgradeable to 32GB)

Storage: 512GB (upgradeable to 1TB or 2TB)

Ports: 4x Thunderbolt/USB 4, 1x Gb Ethernet (option)

MacBook Air 

>From £999

> Apple’s most affordable notebook has now been upgraded to Apple silicon M4. Yet the starting price has also been dropped by £100.