As we report this week, the annual Oban Live music festival brings an economic bonanza to the town and wider region that is estimated at £1.4 million. The two-day celebration of Celtic and trad music has grown steadily during its first three years of existence, with attendance figures this year topping 8,000. The figures also show the demographics of those who go to the event, with a steadily increasing number of people from outwith Argyll. Indeed, the research has indicated that fans travel from across the world. The breakdown of the financial benefits to Oban suggest, unsurprisingly, that the hospitality sector enjoys the most substantial boost, particularly since the festival is out of season. It is proof, if any were needed, of the value to the town of Oban Live. Long may it continue.
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