In the years after World War Two, Blaupunkt needed no help meeting sales targets: the German company was the first to offer an FM car radio, at a time when demand for in-car audio equipment was exploding. It did Blaupunkt no harm, though, to engage the services of Hervé Morvan, one of the great poster artists of the post-war period, and in 1964 he presented a design so brilliantly simple that the Blaupunkt bigwigs were probably left muttering: ‘Why didn’t I think of that?’ Surviving examples of said poster are scarce, but there’s currently one hanging in the Letitia Morris Gallery just outside Melbourne.
Aus$5500. letitiamorris.com