As a top seller in its range with a loyal following, a hero product has already proven its worth in the market, and this is something you can capitalise on in your spa and salon. Work with your supplier and see how you can use this to your advantage to attract new clients and gain customer loyalty. Here are some suggested promotions to consider:
• Create a special offer around the hero product – this could include a signature treatment package deal that includes the product or a stand-alone offer depending on the product, target audience and spend.
• Display the hero product front and centre and use branding to promotes it benefits and why it has become known as a hero in the range.
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Professional Beauty Nov/Dec Issue
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