Collaboration is key - Redefine Meat works with leading meat distributors, chefs, food technologists, and partners such as Givaudan, to improve its Alt-SteakTM products.
While the impact of meat on the environment has been much discussed in recent years, COVID-19 has only exacerbated the issue even further, exposing the fragility of the current food supply chain and causing widespread shutdowns of slaughterhouses due to large-scale outbreaks. Interest in meat alternatives has certainly risen, but the lack of products tasty enough to convert the mainstream majority of meat lovers still prohibits the industry from truly taking off and driving any mass market change in global meat consumption. While trailblazers Beyond Meat and Impossible Foods have made great strides in this area, the reality is that a substantial gap still exists. In fact, across the globe, the numbers show that the growth of the meat industry still hugely outpaces the alternative meat market. With years of research and development and billions of dollars of investment to date, you would be forgiven for asking “What is stopping the industry from moving forward? Why have we not been able to truly replicate animal meat by now?” The question is simple to answer, but the answer is far from simple.
“One can argue that meat, in the form of muscle, is the most complex food product that exists”
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