When I first chatted with Matthew Glover, the founder of Veganuary (veganuary.com), it wasn’t even an official thing yet. The website wasn’t ready, and there were only weeks to go before they announced this wonderful way of introducing people to a plant-based way of eating.
Fast forward six years, and restaurants have exciting Veganuary specials, supermarkets have month-long vegan deals, and as a PR, I receive tonnes of media releases with news surrounding the plant-based pledge — it is just incredible. In 2019, there were 250,000 participants, with nearly a quarter of them staying vegan, and this year, numbers are expected to be even higher.
Perhaps this is the first time you have picked up Vegan Life magazine, and you’re in need of some inspiring tips for your first Veganuary. Or, maybe you’ve got a friend who has taken the pledge, and they are in need of a bit of supportive information. Here are a few essential pointers to pass along, or absorb for your own journey.
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January 2020
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