T he way writing is now marketed and sold continues to evolve and that has technical implications. There are many different marketing approaches and strategies now in play and video is now one of the major forces in this process. It is absolutely everywhere and predicted to grow as the leading marketing medium in the future. Think how many times you say ‘let’s YouTube it’ when you look something up. Exactly, all the time. This month we’re taking a look at a query from a reader wondering which software to use to create their own book promotion videos.
Photoshop Timeline
Known mainly for its image editing capabilities, Photoshop has supported video editing for a long time. It comes complete with its own Timeline to which you can add multiple video clips and apply layers and transitions to your video. It contains most of the important tools you need to work with video, including trimming and splitting. Everything is controlled from the Motion workspace (Window Menu >Workspaces >Motion) where you turn the Photoshop Timeline on and off. Take a look on writers/timeline for a mini tutorial about the Photoshop video editing environment.
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