PRIOR CONVICTION
Matt Prior
When is a car company not a car company? There are a couple of paths into this way of thinking. One – and this is among my least favourite topics, but I suppose we must delve into it – is the idea that car makers are gradually becoming software companies that just happen to also make cars. Eek.
Volvo’s Jim Rowan, two weeks ago uninvited from being Volvo’s Jim Rowan, spoke positively about this trend in March. He talked of ‘cloud architecture’ and ‘full-stack software’ and, I know, I know, I should actually understand what those things mean and what the implications of them are, but even though I’m skinny and bald and my spectacles are thin-rimmed, I’m just not tech bro enough to get my head around it all.