Porsche Torque with Beverly Hills Car Club’s Alex Manos

The Beverly Hills Car Club CEO enthuses about a 964 Carrera 4 widebody, which was part of a new generation of 911 production

The recession of the late 1980s and early ’90s hit Porsche badly. The yuppie market that had adored the brand began to rapidly diminish. In September 1992 former production director, Wendelin Wiedeking, took over as head of the company. His objective? To slash costs by 30 per cent by 1995. Hardly surprising that he had such an ambition: the 1992-93 trading year had resulted in Porsche experiencing a record loss of 239 million Deutsche Marks. Yet his financial methods proved a success.