Your tagline is 'inspired by love', so what's the story behind the brand?
It was truly inspired by love many years ago! When my wife Amy put make-up on, it usually resulted in some sort of reaction like an outbreak of spots or itchiness. It made me question what actually goes into these products and, me being me, I decided to jump in and find a solution. I also wondered if other people suffered too, so I asked a whole bunch of people and realised that many did.