Green Wallet is a new app that connects conscious shoppers with fully vetted, sustainable businesses and products. But it’s about more than ethical shopping. With each transaction, a tree is planted in collaboration with the Eden Reforestation Project. Plus, each purchase pays shoppers back in Green Coins - a unique in-app currency - they can use to unlock discounts. In future, shoppers will be able to donate Green Coins to real-world causes and projects.
The app’s launch coincided with Earth Day, a moment to remember that - despite major distractions, disruption and devastation in recent days - the climate crisis remains real and immediate. Making alternative choices in how we shop, spend and live are vital votes for creating change.