Without Meat
This just in: Viva! is pleased to announce our new sports and fitness campaign Without Meat. The campaign has been designed to change the narrative that eating animal products is essential for gym gains. Vegan diets can improve performance and reduce recovery time in all workout plans, from team sports to weightlifting, long-distance running and flexibility training, and Without Meat celebrates this.
We've partnered with British rugby player Brendon Bale for the campaign. Bale is the founder of Green Gazelles, the UK’s first fully vegan rugby club. Find out more at viva.org.uk/without-meat
Power to the people!