It’s been a tumultuous few months for the ETHCS family. After his decision to abandon a vegan lifestyle, the company recently announced their decision to cut ties with Tim Shieff, founder of the clothing brand. The remaining team — Benj, Ellis and Bob — have been at the centre of a media storm since, with many asking what the future holds. We catch up with Bob to find out.
Tell us about what’s been happening?
People know the story of what happened with Tim choosing to return to eating animal products, and the subsequent statement we released on social media explaining that we were parting ways.
There is a lot of focus on Tim and the company being an extension of him — we now want to make it clear that the company stands for something on its own, it’s not just one individual. We feel like this is a new beginning for us, and, as much as we are sad about what’s happened, we’re sure this change is for the benefit of the company and we are much stronger now.