MADAM – I would like to extend my warm congratulations and warm welcome to Freya Simms as the new LAPADA chief executive.
I was heartened to read ATG’s recent interview with Freya (ATG No 2347), in which she echoed the range of key challenges facing the trade which BADA has been working on addressing over the past three years.
While Rebecca Davies was still chief executive at LAPADA, I met with her and then LAPADA chairman (now president) Lord Chadlington, where we agreed to close cooperation in areas of mutual benefit such as spearheading the trade’s response to the proposed ivory ban.