PRO THOUGHTS
Really augmenting AR
James Burrows, technical director at Immersive Studios, on how we’re sidestepping the limitations of handheld devices
By now, we’re all well-versed in what augmented reality can do. It lets us place virtual objectsin real environments and interact with them through a handheld device. Ever since Pokémon Go’s launch, the capabilities of augmented reality have become more and more sophisticated. But there are still limitations – and visual quality is one of them. That’s why, at Immersive Studios, we’ve been experimenting with ways to augment the visual assets in AR experiences without overloading the devices used to view them. Technical director James Burrows explains.