Stuttgart shifts focus upmarket
MERCEDES-BENZ WILL sell more top-end models rather than “chase volume” as part of its strategy to maintain current profit margins during its transition into the EV era.
CEO Ola Källenius said: “The EV shift is picking up speed, especially in the luxury segment, where Mercedes belongs. The tipping point is getting closer, and we will be ready as markets switch to electric-only by the end of this decade.