Pardon the generalisation, but for the most part we’d say that you, the Be Kind reader, wants to do the right thing. Whether that’s by other humans, the planet or animals – there’s a common notion of morality and compassion woven into your lifestyle choices – and this type of existence is what’s known as ethical living. It’s rejecting the big corps without a transparent supply chain, leaving items that contain palm oil firmly on the shelf, boycotting fast fashion brands – and, put simply, making ethical decisions that speak volumes. Of course, this isn’t always black and white, nor easy, as there are many layers to a conscious lifestyle. A GOTS certified tote bag may seem like a practical, sustainable and Earth-friendly choice – however, if it’s bought via Amazon.com, does that make its ethical credentials fall short of the mark? We investigate the ins and outs of living with little impact, looking to the world of Fairtrade, modern human rights and the realities of the palm oil industry, to help you navigate your moral compass.